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For example, a woman who heads to a departmental store to buy clothes so that she can protect herself from the heat of the sun or the rain. Needs are the essence of the marketing concept. The key to a company’s survival, profitability, and growth in a highly bloodthirsty marketing environment is its ability to identify and satisfy unfulfilled consumer needs sooner and better than the competitor.
However, every individual has needs. There are two types of needs, one is known as innate needs and the other is acquired needs. Innate needs are physiological, it include needs such as food, water, clothing, shelter and air...
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