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Being at the head of Colgate-Palmolive's marketing which was well known as a pure market player during the 90's was a good bet. Within a year at Puma at the age of 30 he has been promoted to CEO. His aims were to make Puma profitable, in order to do so; Zeitz reduced cost, which had increases margin. Then he worked on the working capital to reduce inventory and account receivable. His main goal was in fact to save cash. And then six years later he made a record earning of $37 millions euro with strong cash flows.
As a matter of fact Puma was in a great situation not because it was the leader in terms of market share but because their operating margins were the best in the sector...
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