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Bernays, 1961) While being straight forward, though brief in his description, Mr. Bernays obviously does not cover every aspect of just what public relations is intended to be.
More recently, in a publication called the Public Relations Journal (1981) Philip Lesly described what he believed public relations entailed. In the article, he describes public relations as:
"a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication techniques as its principal tools...
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