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The target public is consumers as well as retail establishments that are aligned with the iPhone Maxx technology. Retail establishments in which Apple is in discussion with are McDonalds, Subway, New York Metro Transit Authority (MTA), Bay Area Rapid Transit (BART), and Best Buy.
Analysis of PR campaign and Marketing
There is a distinct difference between marketing and public relations; however, integrating both today has become a critical tactic for corporations that provide products of services to consumers.
Marketing in itself is used to target a market segment based on the product or service that a company may be selling through the art of pricing, promotion, and distribution...
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