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Although these are major advantages to promoting products they are disadvantages to PR.Celebrites used to advertise products might not have the best reputation or develop a bad reputation persuading consumers not to buy the product. Not many pay attention to products during television if there not seen frequent, therefore the effectiveness of product placement might fail to convey the consumer to buy the product. In addition failed events are not the desired publicity that new product want. Cause related marketing is effective most times in relation to the promotion of new products. Many consumers feel like they have made a contribution to society when buy cause related products ,however not all consumers are willing to support a cause or would associate themselves with a brand that supports a cause that they are not in favor of...
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Common topics in this essay:
- Public Relations Defined
- Public Relations Defined
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- public relations and branding
- Measuring Public Relations Effectiveness For The Dole Food Company and the Society for Nutrition Education
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