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He explained his corporate clients the importance of the buying power of African- Americans.
As I already mentioned one of the companies for which Moss Kendrix made a PR campaign was Coca-Cola. Nowadays, Coca-Cola appears to be the absolute beverage. But it hasn't been always like that, especially for African-Americans throughout the south during the 1920's and 1930's. Black people had another favorite drink and that was Nehi's orange and grape flavoured drinks. The popularity of Nehi's drinks was due to their recognition of the minority market, something that Coca-Cola thought as not important at all...
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Common topics in this essay:
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