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Essay text:
. . followed by executing a program of action to earn public understanding
and acceptance"
Today, Public Relations is a set of management, supervisory, and technical functions that
foster an organization's ability to strategically listen to, appreciate, and respond to those
persons whose mutually beneficial relationships with the organization are necessary if it
is to achieve its missions and values. Essentially it is a management function that focuses
on two-way communication and fostering of mutually beneficial relationships between an
organization and its publics.
My understanding - Common activities of a PRO
• Speaking at conferences
• Winning industry awards
• Working with the press
• Employee communications
Smartness and an outgoing personality are the tools not just to impress the opposite sex,
but it can also help one in his/her career...
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Common topics in this essay:
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- Communicating with Internal Publics
- Public Relations
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