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For some people, public relations focuses on marketing for a company while others may feel that the whole concept behind public relations revolves around business relationships. While all should agree that public relations is a vital communications tool between an organization and its public, every organization may have a different perception of what it actually means or consists of.
Columbia Encyclopedia defines public relations as "activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most favorable light...
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