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Essay Details:
Essay text:
They obtain customer
orders, place orders with their company and, a little later, deliver the goods and collect
payment from their customers;
· Although direct selling pre-dates all other distribution channels, it first became the basis
of organised business in the mid-19th century ? in the US;
· Although direct selling companies/organisations ( DSOs ) may use a wide range of
marketing methods, the key difference between direct selling and direct marketing is that,
in direct selling, orders are primarily obtained in face to face manner;
· Face to face sales are most commonly made on a person-to-person basis, but the method
also embraces ?party sales', where direct sellers make demonstrations to groups of
consumers in the home of one of them;
· The products sold by DSOs cover a wide range of personal and household goods...
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