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It then analysis the internal current performance of the company and inter long-term development of Ratner/signets group plc.
The report further analysis the internal and the external environments for Ratner/signets group plc, which led to a swot analysis of the company. After the swot analysis a tows analysis is done to generate strategies to improve Ratner/signets group plc's performance
Lastly the report gives the strategies, which Ratner/signets group plc should avoid to avoid loss. This report will enable Ratner/signets group plc top management to know the strategies to implement in order to make Ratner/signets group plc more competitive in the global market
INTRODUCTION
Ratner/signet group was started by Leslie Ratner's father with one shop in 1949...
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