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How to launch Micotil successfully? The marketing decision of Micotil would have long-term implications for the whole company. Set price and choose effective promotional strategies are the most two important things Provel need to deal with.
Situation analysis
SWOT analyse. See appendix 1.
Pricing issue
From the concept of “marketing management”, demand,supply and environmental influences are all must be considered for effective pricing.
Demand influences on pricing decisions concern primarily the nuture of the target market and expected reactions of consumers.There are approximately 7500 veal producers in Canada,most operations fall in the 50 to 100 animal range...
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