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Essay text:
To keep a sustainable competitive advantage over time an external analysis will help to determine the opportunities and threats in the operating environment that influence organizational objectives. Macroeconomic factors have to be looked at because they are part of this operational environment. The country and national environment in which the company competes. In the case of this report the country is South Africa.
Country and Environment
South African Inflation has caused policy makers to increase interest rates in order to reduce the inflation down to about 5% by 2009. The country’s growth on the other hand has been a good 4%, but this growth, stimulated negatively by the high interest rates, violence in the country and power cuts in 2008 could decrease...
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