Promotional Mix - Horlicks
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Title: Promotional Mix - Horlicks

Essay Details:

Subject: Business
Author:
Date: May 13, 2014
Level: University
Grade: A
Length: 4 / 994

Essay text:

Although it is not possible to come up with a new branding which overrides, the values of the core brand, the message would have to be toned down to something that is not biased towards kids, if it needs to succeed in a mall environment. Some suggestions could be: 1. Branding the format, that can be replicated and recognizable. 2. Using catchy names such as Fire’ N Ice to capture the youth segment 3. Using the branding area to talk about Health Facts, History of the Brand and Trivia which is captivating and induces trial. Ground Level Activation and Promotion Plan It is crucial to give the format a good start and a push in times of slow movement...

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