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This is due to the production is carried out regardless of the actual demand in order to achieve high production efficiency. At the end of the day, various promotions such as discounts, trade promotion and personal selling come out to create the demand.
On the other hand, Pull Strategy is commonly used by lean manufacturing system which is nothing will produce until customer demand appears. The promotion events will come out first before the actual product being produced. A good example is car, generally the advertising show in TV or newspaper to introduce the new car to customer, when demand occur only the required amount is produced...
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