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Promotion Of Nike Vs Adidas

promotion of nike vs. adidas

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Title: promotion of nike vs. adidas

Essay Details:

Subject: Business

Author: Bruce M

Date: June 5, 2012

Level: University

Grade: A

Length: 6 / 1688

Essay text:

Nike is undisputed leader in sports-oriented street wear. “Advertising Age estimated global measured advertising expenditure of $308 million in 2006, making Nike the world's #89 advertiser (http://www.mind-advertising.com/us/nike_us.htm).” Nike has been using the same logo ever since they established the famous swoosh. The swoosh logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess Nike. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company...

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