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Before any event is held, a community should ask this important question: What is the purpose of the event and what are the community assets that make it possible? Once you can answer these questions, you can have a much better idea of what kind of event you are looking to hold. There are four types of events: 1)
Retail Promotions:
Events that are geared towards generated sales. Shared advertising, discount cards and preferred shoppers programs are great examples. There must be a core of retail locations that can generate retail traffic.
2) General Image/Branding:
These events involve determining what the perception of a downtown is and utilizing that perception, either to take advantage of a positive one or rehabilitate a negative one...
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