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E-Health has invested heavily in product development needs to create product awareness quickly to generate revenues to offset the high costs of product development and introduction.
Stimulate demand: The innovative product is in the introductory stage of the product life cycle, E-Health is going to advertising its product by using the Pioneer Advertising Method to focus on stimulating demand for a product category (rather than a specific brand) by informing potential customers (doctors and the patients) about the product's features, uses, and benefits (what it is, what it does, how it can be used, and where it can be obtained...
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