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Australian Red Cross as part of a worldwide movement with a mission "to improve the lives of vulnerable people by mobilizing the power of humanity" is pivotal in reaching individuals in crisis and in turn providing quality of life outcomes. The Laughter at Luna Park Day is an event aimed to attract a large audience and to get people involved in the ?Friends of the Red Cross' program. To attract the audience we want, we have targeted the day and activities on the day towards 18 ? 24 year old females. One of the many problems we experience is our competition. There are many not for profit organisations already existing and been formed to help the community each of these charities are competing for the same dollar...
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