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Essay text:
I would also like to thank Miguel
Alexander, Maria Eitel, Dusty Kidd, Joseph Tomasselli and Dara O’Rourke for their helpful comments and
assistance during this project.
2
1. Introduction
How should global corporations behave in the new international world order? What
constitutes good corporate citizenship in a world where the stakeholders are diverse and
dispersed around the globe and where no clear or consensual rules and standards exist?
These questions shape the behavior of most multinational corporations (MNCs) today.
Although multinationals are eager to pursue the opportunities of increased global
integration, they are increasingly aware of the reactions which their strategies induce –
both at home and abroad...
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