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Product range and display are so highly developed in this area that as much as five per cent of overall turnover, and an even higher percentage of profits, are generated by goods placed in the checkout area.
For this reason, checkout zone planning requires utmost attention. So if you are into self-scanning solutions with "zero waiting time", if receptacles for those disposable containers carrying deposits take up precious (because scarce) space, if "exotic" articles carrying listing charges threaten tried and tested sales getters, you should always consider the influence these measures have on the sales performance in the checkout zones...
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