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The company has a satisfied customer-base. Although, their products are priced above the competitors, customers prefer ABC's welders due to their superior finish, reliability, and durability. Recently, demand for hand-held welders in the U.S. was steadily growing at a rate of 7% rate annually but has currently dropped. However, demands are growing in the West European market, which is currently value at $1 billion. Recently, ABC Electric found its market share and profitability decreasing. Because the company has made some gain in its customer base by improving product, quality and service while maintaining price...
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