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The responsiveness (or sensitivity) of consumers to a price change is measured by a product's price elasticity of demand. For some products ?for example, restaurant meals- consumers are highly responsive to price changes." (McConnell & Brue, 2004, p.356.).
King Taco Restaurant, Inc was founded in 1974. King Taco Restaurants, Inc. is a chain of fast food Mexican restaurants throughout Los Angeles County. King Taco began its operations from a converted ice cream truck since then has expanded to 16 popular locations and has been ranked in the top 100 of Hispanic Business by the Hispanic Business Magazine...
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