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Since this will be a new release of Camaro in a long time, rumors are going around and playing a huge role in its advertisement. This has a positive effect on attracting one of our targets, young adults, who value on getting an attention of opposite sex by having something perceived as “cool”. They believe that being an owner of a new sport car helps them to enhance their image and status. Our second targets, baby boomers, those who are born in the mid to late 50s, want their cars to represent their social status while still being fun to drive. Camaro 2010, a sport car with a high driving performance, fulfills both of their wants...
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