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The sales channels (whether they be direct or indirect) are your customers. Additionally, within the purchasing company, the evaluator of your product is your customer, the person who approves the PO for your product is your customer, and the end user is your customer (sometimes three different people, sometimes all the same person). The methods used for gathering input below should be used for all levels of customers.You should do surveys, for example, of both your sales force and your end users (with different questions depending upon the audience).
All your customers should be treated as the critical resource that they are...
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Common topics in this essay:
- Product, positioning, segmentation
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