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Product Life Cycle

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Title: Product Life Cycle

Essay Details:

Subject: Business

Author: Rodolfo P

Date: February 14, 2017

Level: University

Grade: B

Length: 3 / 849

Essay text:

(Agrarwal R 1997, 571-584) But how does a company recognize at which stage of PLC is their product in? It is important to note that many products do not follow the traditional shape of PLC graph. A prime example is the Cycle-Recycle Pattern which often describes the sale of new drugs. Professor Cox was able to indentify 6 different shapes of PLC graph in a research of 256 pharmaceutical products. (Cox W.E 1967, 375-384) PLC concept is also too generalised as it only take into account of Sales vs. Time. This theory is perfect in an ideal world but in the real world, one has to put into consideration management policy, company strategic decision, market trends etc… (Jovanic B 1994, 322-347) In short, instead of being product-orientated, we should be market-orientated...

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