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Procter And Gamble Strategic Analysis

Procter And Gamble Strategic Analysis

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Title: Procter And Gamble Strategic Analysis

Essay Details:

Subject: Business

Author: Ana K

Date: March 18, 2012

Level: University

Grade: A

Length: 12 / 3342

Essay text:

In 2001 Procter & Gamble bought Clairol and in 2003 also bought the majority of Wella. Its purchase of Gillette in late 2005 was its biggest buy in company history. Procter and Gamble’s structure or operation matrix is divided in three main global business units: 1. Beauty 2. Health & well being 3. Household Care Procter & Gamble has seven reportable segments: 1. Beauty: Includes cosmetics, deodorants, fine fragrances, hair care, personal cleansing and skin care products, primarily under Head & Shoulders, Olay, Pantene, CoverGirl and Wella brands. 2. Health Care: Includes oral care, personal health care and pharmaceuticals...

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