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Procter And Gamble Scope

Procter And Gamble Scope

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Title: Procter And Gamble Scope

Essay Details:

Subject: Business

Author: William C

Date: November 26, 2014

Level: University

Grade: B

Length: 1 / 292

Essay text:

Plax has targeted fighting plaque as a new benefit for mouthwash. In two years, Plax has gained 10% of the market and during a time when the market growth rate has been declining. The Scope brand has maintained a constant market share level with slight decline and still retains largest percentage of the market. The strategic options include maintaining the status quo, introducing a new product already developed as either a line extension or flanker product, or develop new marketing plan for existing product. She has formed a team across company functions to address these issues and formulate a strategic plan...

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