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Aware of Wall Street’s rising interest in biotechnology, Gene One’s CEO and Board realize that growth targets of 40% will be critical to keep pace with demand. In addition, the company must go public within the next three years to raise IPO capital for development, advertisement and marketing to remain successful. With a clear strategy devised by Gene One’s CEO, Board and key members of the investment community, they hope to establish the company as a strong competitor by utilizing their leadership and organizational capabilities to succeed as a public entity.
Although Gene One was ultimately successful in their IPO transition, they did face several internal barriers that could have potentially affected their success...
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