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Essay Details:
Essay text:
UWB must find a way to gather proper information and data to help them achieve success.
Situation Analysis
Issue and Opportunity Identification
Every year USA World Bank develops and launches a product that will increase profitability. In recent years the feedback from introduced products has only been marginally successful. With UWB trying to attract new customers and keep existing customers happy, they decided a new instant reward credit card would be very successful and would be able to expand UWB’s market share.
The first issue is that the data that was collected did not seem to be reliable, the Board of Directors in this scenario was very skeptical of the way the data was complied...
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