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Essay Details:
Essay text:
The paper identifies opportunities and issues, defines the problem, and develops a set of alternative solutions. Finally, the paper suggests the best alternative to implement in order for TeraTech to achieve their goal of sustaining sales growth in the double digits.
Describe the Situation
TeraTech is a "Customer Relationship Management (CRM) solutions provider in the pharmaceutical industry" ("Scenario One," 2007, 1). Although the company has led its competitors in the industry, TeraTech's fourth quarter sales fell significantly, which concerns the company's CEO. TeraTech's executives assume one of the reasons for slowing growth rates is increased competition with competitors that have the analytical software the pharmaceutical industry desires...
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