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This information can then clearly support a defined problem statement.
Situation Analysis
Issue and Opportunity Identification
Intersect Investments is in the financial services industry. Intersect Investments has been struggling to stay afloat competitively since September 11, 2001. Success is rare in the industry. The CEO, Frank Jeffers has devised a new vision in hope of inspiring his employees as well as current and future customers. The new vision is: "Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer...
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