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Problem Solution Teratech

Problem Solution Teratech

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Title: Problem Solution Teratech

Essay Details:

Subject: Business

Author: Julio V

Date: February 8, 2015

Level: University

Grade: B

Length: 8 / 2384

Essay text:

If a company wishes to maintain its competitive advantage, then it must be very sensitive to the information received from the environmental scan. By using the information received from an environmental scan, company executives can then forecast current and future customer needs, market potential, and future demand which directly affect long-term marketing objectives. Proper marketing research, new-product processes, and engaging internal stakeholders in the new product development are critical to the viability of not only a company’s marketing department but the company as a whole. Describe the Situation Issue and Opportunity Identification TeraTech is a rather new company in an industry which itself is in its infancy...

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