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In addition to what was listed previously, companies such as Tera Tech will need to keep a great deal of customer relationships in order to have a positive effect on sales and profit. Forecasting current and future customer needs can influence long-term marketing objectives of a company. This can be done by meeting the customer's requirements and making sure that all their needs are met. The purpose of this paper is to identify the issues and opportunities facing Tera Tech, the stake holder's perspective and their ethical dilemmas, the problem facing the company, the company's end-state vision, and possible alternatives for solving the company's problems...
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