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Essay text:
Intersect Investment, a financial services company, has been struggling in the industry due to internal and external forces for change (Kinicki & Kreitner, 2003). Intersects' Chief Executive Officer, Frank Jeffers, has announced a new corporate vision to turn the organization around. The Intersect Investment Company is in a situation where it has seen decreased sales, and increased turnover in its employees and customers. Frank Jeffers vision is to move the company to a "customer intimacy" model of doing business. In order for Intersect Investment to be successful in a change initiative, leadership must analyze the situation, identify the problem, and envision the company's end state...
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