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Problem Solution Harrison Keyes Inc 11

Problem Solution: Harrison-Keyes, Inc.

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Title: Problem Solution: Harrison-Keyes, Inc.

Essay Details:

Subject: Business

Author: Rose L

Date: December 5, 2016

Level: University

Grade: B

Length: 11 / 3108

Essay text:

Mr. Guardo is supportive of the e-publishing initiative only if it can be proven to be achievable and profitable. Harrison has lost its digital design provider because of flooding in Asia and now must find a way to meet critical deadlines. Slow e-book sales indicate an ineffective marketing campaign or a lack of customer demand for e-publishing. Anticipated sales of e-books for Harrison-Keyes were projected at $16 million for the first six months. The company has failed to meet expected goals as defined by projections. In fact, Harrison has realized less than 19% of the established target with actual sales at $3 million...

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