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Essay text:
The Board of Directors have fired the recently appointed CEO, Meg McGill; who favored the digital era and wanted Harrison-Keys to implement an online store to begin selling digitalized copies of its books. To fill this position, William Guardo, a man with more than 30 year of experience in the industry was hired as the new CEO. William in contrary does not support the idea of an online store as he favors traditional publishing. (University of Phoenix, 2004).
Issue and Opportunity Identification
The problems for Harrison-Keys just keep mounting. Its long history of success is jeopardized as they are risking not only their reputation but also market share to other publishing companies...
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