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Essay text:
The company needs to change the perception that the other parties’ interests are the same as company’s interest.
The key stakeholders are GC’s executive management and senior staff, the Union liaison, union employees and stockholders. GC and the senior staff have a vested interest in keeping the company profitable for the benefit of staying in business and satisfying the stockholders. Union employees have a vested interest in GC being profitable as it typically means job security and competitive wages. Long-term employees are valuable to any company for their intangible asset of knowledge of the company and its products...
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