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Now demand for such traditional services has decreased dramatically. Telecommunication companies have been facing increasing economic pressure and GC is no exception. Stock prices have fallen over 50% and GC is in major financial trouble. GC’s executive management team has developed a new strategy to increase growth and profitability. The new plan entails cost-cutting measures to improve profitability (primarily outsourcing certain customer service functions), globalization, and by offering a new array of services targeted at small business and individual consumers. While the new strategy seems like GC’s only hope, they are experiencing increasing opposition from their employees’ union regarding the outsourcing plan...
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