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Problem Solution: Classic Airlines

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Title: Problem Solution: Classic Airlines

Essay Details:

Subject: Business

Author: Michael S

Date: August 15, 2015

Level:

Grade: B

Length: 3 / 650

Essay text:

Although the travel downturn that followed September 11, 2001 has subsided, Classic and many of its rivals overestimated the reversal and expanded too quickly. Classic Airlines is now facing troubled times with customer satisfaction and union threats. Classic has grown to an organization of 32,000 employees, and last year, it earned $10 million in sales (University of Phoenix, 2007). Describe the Situation Issue and Opportunity Identification With a concerned investment community on the watch, the airline industry operates under a microscope, subject to scrutiny from all sectors. 9-11, rising fuel costs and bad forecasting about customer turn around has forced Classic Airlines to develop an effective rewards program that will enhance their ability to compete for the valued frequent flier with the objective of regaining their leadership in the airline industry and satisfying stockholders...

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