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To do this, Classic will need to analyze customer feedback to understand long-term forecasting and marketing objectives. Classic needs to find a cost effective way of differentiating its brand from the other airlines and this will help meet the company’s goal of increasing shareholder wealth and global growth. This paper will provide analysis to help facilitate management’s decision making process on how to implement the changes required keeping the organization on the leading edge of the aviation industry through addressing Classic’s situation, shareholder perspectives, end-state vision, and defining a problem...
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