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The division managers will then take into account and become part of: the economic conditions, the market share, market planning and strategic planning. The division managers are not only focus on the sales goals of the Beverage Company but also meet to focus on their forecasts based on subjective issues.
The strategic research team will then begin a formal assessment of each market segment in its region. The team will create a sales forecast for each division, which is then changed into the River Beverages Company’s forecast. The division manager of River Beverages will review the forecast; the strategic research team will determine the objectives of the team separately...
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