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Essay Details:
Essay text:
The leadership at Intersect Investment Services realizes that they must offer a large variety of innovative products along with expert advice to maintain top ranking within the industry.
Situation Background (Step 1)
Intersects CEO Frank Jeffers came up with a new vision, ?§Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer.?? (Company overview, 2006, P1)
Mr. Jeffers realizes that implementation of his plan will necessitate radical change within the organization...
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