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Principles Of Marketing 1

Principles of Marketing

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Title: Principles of Marketing

Essay Details:

Subject: Business

Author: Anthony G

Date: July 19, 2016

Level: University

Grade: A

Length: 2 / 490

Essay text:

Groups which have a direct influence and to which a person belongs are called membership groups. References groups are groups that serve as direct or indirect points of comparison or reference in the forming of a person's attitudes or behavior. Marketers try to identify the reference groups of their target markets. The importance of group influence varies across products and brands, but it tends to be strongest for conspicuous purchases. Family members can strongly influence buyer behavior. We can distinguish between two families in the buyer's life. The buyer's parents make up the family of orientation...

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