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Most people will tell someone about a bad experience they encountered which will affect the majority businesses. Does a business necessarily have to have customer service to be successful? How affective is customer service today?
According to Elizabeth Lunch, (2004) "Customers are important to an organization and business, because they provide the profit" (p. 1). Customer service is provided to children, family members, employers, co-workers, or people needing help in a grocery store. Essentially customer service is provided to everyone in one way or another. Lunch (2004) states, "Treat each customer as if he or she is your favorite customer...
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