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Essay text:
Today market must be understand not in an old sense of making a sale- “telling and selling”- but in the new sense of satisfying customer needs. If a marketer does a good job of understanding consumer needs, develops products that provide superior value and price distributes and promotes them effectively.
Marketing: It is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. OR
It is the process of planning and executing of conception, pricing, promotion and distribution of ideas, goods and services...
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