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Essay text:
P&G commented in conjunction with its 2004 price
increase that P&G “increases product prices when it is apparent that
commodity price increases will be sustained” (Associated Press, Dec. 10,
2004). Coffee manufacturers often cite movements in futures prices as moti-
vation for price adjustments, further corroborating their stated desire to
smooth prices.
Not evident from market-level averages is the fact that individual manufac-
turer prices often remain fixed for long periods of time. Figure 2 presents a
typical manufacturer-price series for Folgers coffee.
Historically, adjustments in prices have occurred primarily when coffee
commodity prices are relatively volatile...
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