Pricing in retail

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Title: Pricing in retail

Essay Details:

Subject: Business

Author: Francis S

Date: July 1, 2013

Level: University

Grade: A

Length: 5 / 1203

Essay text:

Asda). As the general food purchasing come from the grocery, examples of the pricing strategies from the grocery stores in the UK will be applied in the following discussion to illustrate the situations of the UK’s food retailing. 1. Hi-Lo Promotional Pricing Retailers using this pricing strategy usually set higher standard prices on most items but offset by special promotions. The following strategies are commonly used: 1). Seasonal pricing – full price then markdown In order to sell items when they still have some value to customers, retailer sell products at ‘full price’, and then ‘marking down’ or reducing the standard price of the product in an ‘end-of-seasonal sale’...

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