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Pricing And Frequent Promotions

Pricing And Frequent Promotions

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Title: Pricing And Frequent Promotions

Essay Details:

Subject: Business

Author: Carissa M

Date: January 7, 2014

Level: University

Grade: A

Length: 7 / 1908

Essay text:

The price set is simply not a financial issue but a marketing issue that determines how the product is positioned and how the market (customers) perceives the product. Pricing is a challenge with different implications at any stage of the business cycle, whether you are setting the prices for the first time, raising or lowering existing prices, or determining how to react to an unsteady economic climate. Overprice and you will risk losing your business to your competitors. Under price and you may inadvertently devalue your offerings. Tom McNeil, President of Executive Career Resource Group, Wellesley, MA describes the implication of price: 1...

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