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Penetration pricing- Is where the organization sets a low price to increase sales and market share.
2. Skimming pricing- The organization sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer.
3. Competition pricing- Setting a price in comparison with competitors.
4. Product Line Pricing- Pricing different products within the same product range at different price points. An example would be a video manufacturer offering different video recorders with different features at different prices...
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