Pricing Analysis

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Title: Pricing Analysis

Essay Details:

Subject: Business

Author: Jeanette B

Date: November 25, 2014

Level: University

Grade: A

Length: 3 / 889

Essay text:

Pricing decisions are tied to the following philosophy (Bermans & Evans, 2003, p.1). ? With a high-end pricing philosophy, a retailer believes prices can be set at above-market levels due to a posh atmosphere, distinctive products, super customer service, etc. ? With a low-end pricing philosophy, a retailer stresses below-market prices due to low operating costs, special buys, tight controls, etc. ? With a medium pricing philosophy, a retailer treats prices as a non-factor in the competitive strategy; this means at-market prices and more attention to store hours, location, product assortment, etc...

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